Hysek Boutique in SingaporeClose

Desirous to consolidate its international expansion, HYSEK brand has chosen Singapore to open its first flagship store and more precisely a prime location in the heart of Marina Bay Sand. This complex, marked by a gigantism pushed at an extreme, has set up a record of attendance with its casino, already envied in Las Vegas! A high end standard of service features accordingly with more than 2500 five stars rooms within an environment of the most prestigious brands.

HYSEK inaugurates a very innovative boutique concept matching with the brand values and product offer. The choice of materials and the decoration have not been left to chance; subtle and harmonious illustration of the brand identity and HYSEK spirit: singularity, detail, recognizable contemporary style were the key words for the execution of this project. HYSEK presents hereits latest creations entirely designed, developed and manufactured by its own Swiss manufacture located in Lussy-sur-Morges, dedicated to a connoisseur and demanding public. This first boutique will be the vector of a watch making legitimacy acquired over the last five years and which places the brand HYSEK among the major actors of the sector.

Finally, HYSEK intends to assert its ambition to establish in the Asian area where the brand is now represented by about fifteen official retailers spread from Japan and South East Territories. Additional openings of mono boutiques will shortly strengthen a strategy aiming at increasing the brand exposure and visibility as well as the proximity to the end user in respect of the existing distribution network. 

June 21st, 2010 / Events

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